Engaging customer in new disease paradigms

The selective adoption behaviour of payers has forced manufacturers to be on truly innovative technologies. As the new technologies reaching the market are the ones conveying a significant treatment breakthrough, physicians are very often challenged with the need to adopt entirely new treatment and disease paradigms. Manufacturers have to partner with physicians in helping identifying the most suitable algorithms for their specific practice.

This is particularly true in the growing domain of Specialty and Acute Care. Partnering must start well before the technology reaches the market, and involves the creation of opportunities to offer early and direct experience of the technology. Mastering the pre-launch phase is nowadays as crucial as an effective post-launch plan, and manufacturers have to deploy carefully significant planning and large early on investments.

Designed and developed by: Brand039