Relationships with Patients challenge manufacturers in several ways. Efficacy of new products is nowadays often coupled with increasing safety challenges.
Patient education has to come from manufacturers which in turn face more stringent compliance requirements.
Similarly, real life efficacy requires strict adherence to therapy, but manufacturers are struggling identifying compliant and effective ways to support patients and providers.

Digital media pose additional threats to integrity of communication and quality of information.

When devising new patient support programs, global managers have now to consider multiple and sometimes conflicting regulatory environments, identifying unique value propositions and complement services with incumbent providers activities

Designed and developed by: Brand039