In current markets assessment, of commercial potential of innovative technologies is complicated by the presence of multiple roadblocks to adoption.

From limits to diagnosis, to implicit resistances in prescribing behaviour, to economical and physical flow drivers. Strategies that remove such roadblocks all contribute to maximize technology potential. 

In managing to unleash potential it is essential to understand whether potential resides in individual treaters or organized centres for care, in turn if centres act independently or in network and what patient journey is required to provide care.

Manufacturers bringing technology to the market have to create business models that reflect the drivers of potential. Similarly, they have to organize commercial models which allocate resources to the highest possible potential.

Designed and developed by: Brand039